GMMP logo gets a makeover

      Comments Off on GMMP logo gets a makeover

By Staff on May 01, 2019

 

  

 The new logo of the Gender Media Monitoring Project has been refreshed for the upcoming 2020 campaign. Image: Saskia Rowley



The Global Media Monitoring
Project (GMMP) logo – with figures of a woman reading the news from a
desktop computer and a man reading a newspaper while perched on a globe –
has been refreshed.

The original logo, first introduced in
2005, 
is familiar to media and participants around the world, said Saskia
Rowley, who designed both the old and new logos. “All it needed was a
little remodel to kick off the 2020 campaign.”

Instead
of the blue and white theme, the new logo has more vibrant colours and
the figures reflect today’s digital era. The woman in a pink headscarf,
green shirt and black jeans reads the newspaper, while the man in a
bright orange shirt and black pants has his headphones on while reading
from a laptop.

“The
figures reflect the volunteers, mostly civil society activists,
students and university researchers from over 100 countries, who monitor
the news media on the day of the GMMP,” said Rowley.

They
also convey the transnational nature of the network, transcending not
only geographical boundaries, but also gender, race, class and other
identity divides, said GMMP Coordinator Sarah Macharia.

“The
figures are perched on a stylized globe, which happens to be the main
element of the WACC logo, the organization that underpins the important
work of the GMMP,” added Rowley.

“Using
the WACC logo as the globe shows not only the organizational connection
to WACC, but also conveys our vision of the world of communication,”
said WACC General Secretary Philip Lee.

The
GMMP, a worldwide longitudinal study on gender equality in the world’s
news media, is WACC’s flagship initiative running since 1995.
The fifth research in the series was conducted in 2015 by hundreds of
volunteers in 114 countries around the world. The next GMMP is scheduled
for 2020.

The old GMMP logo. Image: Saskia Rowley 


By Staff| May 01, 2019

About the Author

Staff